MEET OUR AMBASSADOR
MD/CEO, Mabo Brand Concept Ltd.
“Lack of capacity to handle growth wrecks havoc… ”
MD/CEO, Mabo Brand Concept Ltd.
“Lack of capacity to handle growth wrecks havoc… “
A chartered marketer by profession and a global figure by works, Opeyemi Adeyanju, is the MD/CEO of Mabo Brand Concept Ltd who hails from Ondo State, Nigeria, and is happily married with three children. Mr. Adeyanju is famous for his empathetic nature of helping -most especially young- people find their path; He also doubles as the Lagos State Executive Director for Africa’s Young Entrepreneurs (A.Y.E.) since 2016 to date.
As a testament of his work and the change he is driving, the renowned MD has received several awards and recognitions which include: Most Influential Young Entrepreneur of the year, 2018, by Lagos Young Entrepreneurs; Most Dedicated Mentor of the year, 2018, by Bank of Africa, Casablanca, Morocco, to mention a few.
‘ The journey hasn’t been all rosy as many would be lead to believe ‘ he said during an interview. Globrand Concept, a business he had started sometime in 2011, came crashing due to improper structure and capacity to accommodate growth, ‘ I learned the hard way ‘ he said;
Fully aware of his failed steps, Opeyemi sort knowledge, and mentorship. He soon realized that this problem was common among many entrepreneurs, etcetera, many of which don’t survive; from that knowledge and passion, Mabo Brand Concept Ltd sprang to life.
Mabo Brand started in Lagos, Nigeria, 2015, during the recession; now, they have branches in Ibadan, Oyo State, and Port Harcourt, Rivers, Nigeria. It exists to proffer solutions to existential problems, help individuals, etcetera build a competitive and sustainable business by exposing them to its intricacies. ‘Being taught by someone who has recorded a failed business in the past is quite an irony, won’t you agree? (laughing); Look at it this way, who best to lead you than one who has born the brunt and has found a way?’
Mabo Brand discovered that 90% of start-ups fail within their first five years; one would hardly find a business that has outlived its founders, and we sort to bridge these lapses to ensure a buoyant economy. Five years in and we have recorded tremendous success, where we have impacted the lives of several youths; entrepreneurs have been able to build their capacity, businesses are becoming more sustainable, amidst many other successes. The brainchild of knowledge, passion, and empathy is prepared to launch another global organization that will meet a wider sphere of needs.
Mabo hopes to through partnerships -which they have identified as a fuel for sustainability and growth- proffer solutions for entrepreneurs all over the world. GAIN incubator, one of the ways through which youths can benefit from Mabo, provides them with online developmental courses for their businesses, mentorship, and training from experts, to help them think sustainability in their businesses.
Mr. Adeyanju expressed his gratitude for being recognized and selected as the Adult Ambassador of Campus Community Network (CCN). He affirmed that this opportunity further confirms that hard-work paves way; he, however, pointed out that this position came with great responsibility, and he would give his best possible to uphold the office, as well as the values of this prestigious organization.
– Interviewed by Kehinde A.