BUSINESS TALK; SKILLS REQUIRED TO START AND RUN ENTERPRISES IN SCHOOL OR ON CAMPUS

Firstly what is business ?

Business is the selling of goods and or rendering of services with the aim of making profit. The said goods may be produced or bought from the manufacturer. A student definition

Another.

It is more like an activity of making, purchasing, or selling goods by providing services in exchange for money.  Another student definition.

Four critical things to look out for in Business are;

  1. Operation
  2. Within a Business Environment
  3. Sales of Goods and Services
  4. Making Profit

 

  OPERATION

Operating Entity is a business set aside from the owner. It’s a seperate venture. That must have a life of its own. Business must have a life of its own. It must be bult.

It must be allowed to grow and given a space to grow. just like a little baby born, fed at tender and allowed to grow, businesses also come and grows like this.

But the mistake is, we just assume little profit has come, so we eat up, spend and live vig. Not knowing we are eating up the venture.

If you run A POULTRY or fish farm, the first few years in Business, the money earned is not your profit. Because the business is just trying to grow.

Second point is that, we must allow the venture become sustainable. It should be able to survive on its own without the founder been there.

So things like staffing, structure, systems, strategies and styles of operation are critical things we must understand in venturing to make it sustainable .

When we understand the above, we can say we are growing healthy ventures. Don’t be deceived, most ventures around you are just beautiful ventures outside  within are dead.

Some ,  are just barely surviving. If the owner dies, the businesses dies.

Not many business around here are truly sustainable.

 

2.  WITHIN A BUSINESS ENVIRONMENT

Every Business must be within a business Environment. Your school is an environment, your community is an environment.

An environment includes you and another person. Some will like what you do and some don’t. You goal is to introduce your idea. Depend on feedback to improve and innovate on your idea.

Today Campus Connect is an idea that has come out to the environment, it has the potential to be bigger that what it is today.  It’s dependent on the environment.  What people say,  think or do . So also for all your other ideas.

Don’t allow any one suppress your idea. It may not work here, you can change locations or improve using their feedback to make your products or ideas better. In every environment, you will observe the need fo ideas, solutions, products and services because there are always problem and challenges in the environment. So you role is to identify the environment and determine what the ideas suit it.

3. GOODS AND SERVICES

This are tangibles and intangibles . They are your ideas that will be appreciated and bought by the community, space, environment and location.

So, i have somebody that print document  and things like that , what he is doing for me is service or maybe a product . Product is idea in goods and services .

What are you offering in the environment to serve as business must be in goods and services.

4. PROFIT

Profit is in Cash and Kind . Cash to the seller  and Kind to the Buyer.

Kind is the satisfaction that is receive by the buyer. And one must ensure this is achieved when a transaction is made. As this is the essence of business.

It’s what brings repeat purchase or Return Of customers or maybe referrals. So today what are the basic skills needed.

  1. Creative Skills
  2. Communication Skills
  3. Negotiation Skills
  4. Problem solving skills
  5. People skills

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CAREER TALK; SOME FACT YOU NEED TO KNOW ABOUT DIGITAL MARKETING CAREER!

                      

Is Digital Marketing a Good Career?

Is Digital Marketing a Good Career

We live in a time where people use the Internet for everything. Whether it is paying bills online, buying groceries for the week, shopping for a gift, planning a vacation, or just about anything else, people are logging into their laptops, smartphones, tablets, and home computers to conduct their business online each day.

The ever-growing popularity of the Internet has created an enormous opportunity for companies to expand their business influence into the world of cyber-space. The traditional brick-and-mortar store has transitioned into the online storefront, where anything can be purchased with a convenient click of a mouse button.

The traditional brick-and-mortar store has transitioned into the online storefront, where anything can be purchased with a convenient click of a mouse button.

What is a Digital Marketing Professional?

The rising trend of digitizing businesses has created the need for a new kind of professionals: ones well-versed in the business and art of digital marketing. These people possess the knowledge and the skills necessary to harness the power of the Internet for the purpose of creating effective email advertising campaigns, community blogs, web pages, social media postings and more, all aimed at successfully connecting with today’s internet-savvy consumers. The demand for knowledgeable digital marketing professionals is growing exponentially.

The digital marketing career field encompasses many niche jobs. Digital marketing includes, but is not limited to, the following positions:

  • Online Content Developer
  • Social Media Marketing
  • Search Engine Optimization Specialist
  • Business Analytics Specialist
  • Brand Management
  • Mobile Marketing Specialist
  • Web Designer
  • Professional Blogger
  • Search Expert
  • Email Marketer

What is the Purpose of Digital Marketing?

A successful digital marketer will possess a broad range of skills designed to connect with, and have a strong positive influence on, customers wanting to know more about a given product or service. The ultimate goal is increased sales for business, and digital marketing is the most efficient manner for reaching this aim.

Desireable Digital Marketing Skills:

To have a rewarding career in digital marketing, it is important to master the following skills:

  • Inbound Marketing – possess the ability to utilize inbound marketing to generate new leads.
  • Flexibility – Able to change what is not working to move you towards your project goals.
  • Strong Organizational Skills – Able to manage several different campaign aspects at the same time.
  • Sales Experience – Must have hands-on sales knowledge and expertise. Digital marketing requires being able to understand and anticipate changes in sales trends.
  • Branding Experience- Must possess the ability to create an effective branding strategy.
  • Able to craft great landing pages for websites
  • Knowledge of Content Writing Platforms, such as Word Press.
  • Strong Social Media Skills – Must be able to create effectively, potentially ‘viral,’ social media posts aimed at increasing brand or product exposure. These types of posts are highly shareable among social media users.
  • A familiarity with, and understanding of, how Digital Analysis Tools work.
  • Ability to recognize and reconfigure under-performing content for the purpose of increasing brand exposure and customer interaction.
  • HTML Knowledge – Capable of using HTML to create eye-catching sub-headers and other visually appealing content.
  • Search Engine Optimization (SEO) Experience – Having a solid understanding how SEO works is critical to increasing search engine rankings. The higher a company ranks, the more likely people will click on that company’s website in the search engine query results.
  • Strong ability to utilize Advertising Platforms, such as Google AdWords, to create effective ads.

                   

 

What Type of Person is Best-Suited for a Career in Digital Marketing?

Digital marketing is a rapidly growing and evolving career path. As more channels of communication become available, the need for people qualified to keep pace with the demands grows as well. The type of person best-suited to excel in a digital marketing career is someone that possess certain personality qualities.

  • Passionate – This person has an innate curiosity and desire to create.
  • Innovative – This person can think outside-of-the-box to come up with new and exciting ways of reaching new customers.
  • Patient – Someone just starting out in digital marketing must understand that it is sometimes a trial-by-error process. They must be able to exercise patience with themselves and with the process.
  • Possesses a degree of finesse when interacting with customers.
  • Strong Listening Skills – Successful digital marketers understand the importance of listening to what their customers say and what they don’t say, for the purpose of creating trusting relationships and loyalty. Customers “speak” through their buying habits. It is relatively easy to understand what a customer is saying when they like a given product or service, as it is reflected in their purchases. If they are not responding well to digital marketing efforts, it is important to be able to figure out why this is so.
  • Goal-Oriented – to succeed in digital marketing, it is important to set goals, both short term ones and long term ones, and diligently work towards fulfilling those goals.
  • Possess a Social Personality – Digital marketing requires someone to be a social creature by nature. The types of people that best succeed in this career field are outgoing and extroverted when interacting with clients.
  • Intuitive – Those that make a rewarding career in digital marketing tend to instinctively understand, over time, what it is that their customers want and they strive to deliver it to them consistently.

What is the Typical Median Pay for Entry-Level Positions in Digital Marketing?

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CAREER DEVELOPMENT: The 4 Among Other Big Benefits of Having a Digital Marketing Career

TOPIC: CAREER

By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before. Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look forward to this year and beyond.

Debating over whether to change career direction or what to study next? You might want to discover the four big digital marketing benefits first. They’re good, we promise.

1. Become an In-Demand Professional

You’ve heard of the digital skills gap, right? There’s 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital marketing with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move.

During the recession recent graduates were plunged into a world of uncertainty, job scarcity and all around terribleness. Wouldn’t it be nice to gain a fresh set of skills that could future-proof your career, increase your job security and even enhance your career progression?

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