Here’s 5+ successful businesses that utilize this same old and common digital marketing to achieve their business wins 🏆 [ That Should Ignite Your Creativity And Boost Your Business Wins ]

1. Dollar Shave Club (DSC) – Disrupting Men’s Grooming with Humor and Online Sales

What they do: Dollar Shave Club delivers high-quality razors and men’s grooming products directly to subscribers at competitive prices.

How they do it:

• Content Marketing: DSC built its brand with a renowned viral video campaign in 2012 that poked fun at traditional razor companies’ marketing tactics. This humorous approach resonated with their target audience and gained massive online traction.

• Social Media Marketing: They maintain a strong social media presence with engaging content and promotions across platforms like Facebook, Instagram, and Twitter.

• Influencer Marketing: Partnering with relevant male influencers to promote their products.

• Targeted Advertising: Utilizes online advertising platforms to reach their ideal customer demographic with laser focus.

• Subscription Model: Their core business model focuses on recurring revenue through subscriptions, eliminating the need for physical stores and streamlining logistics.

Strategy Use: Their digital marketing strategy revolves around creating a strong brand identity with a humorous and relatable voice. They leverage social media and influencer marketing to connect directly with their target audience and drive traffic to their website.

Why it works: It works because it taps into the frustration many men feel about overpriced razors and traditional marketing tactics. Their humor and focus on building a community resonates with their target audience, leading to brand loyalty and recurring subscription purchases.

Url to their online business: Visit Here Dollarshaveclub 

Expert Profile: Michael Dubin, co-founder of Dollar Shave Club, is often credited with their successful digital marketing strategy.

2.  – Redefining Beauty Standards with Inclusive Marketing

What they do: Fenty Beauty is a cosmetics line founded by Rihanna that offers a wide range of makeup shades for diverse skin tones.

How they do it:

• Social Media Engagement: Fenty Beauty has a massive social media following, actively engaging with customers and beauty influencers.

• User-Generated Content: They encourage customers to share their makeup looks using Fenty Beauty products, further promoting the brand organically.

• Influencer Marketing: Partnering with diverse beauty influencers to showcase the inclusivity of their product line.

• Targeted Advertising: Utilizing online advertising platforms to reach a target audience seeking inclusive makeup options.

• Strong Brand Identity: Fenty Beauty leverages Rihanna’s celebrity status and promotes a message of inclusivity and empowerment.

Strategy Use: Their digital marketing strategy focuses on inclusivity and building a community around makeup as a form of self-expression. They leverage social media engagement and user-generated content to build trust and authenticity with their target audience.

Why it works: It works because it addresses a gap in the beauty market by offering a wider range of shades and catering to a more diverse audience. Their focus on inclusivity resonates with a growing segment of beauty consumers.

Url to their online business: Visit Fentybeauty Here 

Expert Profile: Rihanna, the founder of Fenty Beauty, is a key driver of their successful digital marketing strategy. Her celebrity status and social media influence play a significant role in brand awareness.

3. Allbirds: Sustainable Wool Shoe Company 

What they do: Allbirds is a footwear company that designs and sells shoes made from sustainable materials like wool and eucalyptus.

How they do it: Allbirds leverages a strong social media presence, influencer marketing, and user-generated content (UGC) strategy to connect with their target audience.

• Social media presence: Allbirds maintains active and engaging profiles on Instagram, Facebook, and Twitter. They share visually appealing content showcasing their products, sustainability efforts, and customer stories.

• Influencer marketing: Allbirds partners with eco-conscious influencers who align with their brand values. These influencers promote Allbirds products to their followers, generating brand awareness and trust.

• UGC strategy: Allbirds encourages customers to share photos and videos of themselves wearing Allbirds shoes using a branded hashtag. This user-generated content creates a sense of authenticity and community, and it also provides Allbirds with valuable social proof. 

Strategy use: Allbirds uses a data-driven approach to digital marketing, tracking the performance of their campaigns and making adjustments as needed. They also focus on building relationships with their customers, creating a loyal following.

Why it works for them: Allbirds’ digital marketing strategy is successful because it resonates with their target audience. Millennials and Gen Z consumers are increasingly interested in sustainability and social responsibility.

Allbirds’ focus on these values, combined with their use of authentic marketing tactics, has helped them to build a strong brand that consumers can connect with.

Url to their online business presence: Visit Allbird here 

Expert profile: Joey Zwillinger, Co-founder & Co-CEO of Allbirds, is a frequent speaker at industry events and is considered a thought leader in sustainable business practices.

4. Duolingo: The Gamified Language Learning App 

What they do: Duolingo is a free language learning app that uses gamification to make learning fun and engaging.

How they do it: Duolingo uses a variety of digital marketing tactics to reach new users and keep existing users engaged.

• Content marketing: Duolingo creates and shares informative and entertaining content related to language learning. This content includes blog posts, social media graphics, and infographics.

• App Store Optimization (ASO): Duolingo optimizes its app listing in the App Store and Google Play Store to improve its visibility in search results.

• Paid advertising: Duolingo uses targeted advertising on social media platforms and search engines to reach potential users.

Strategy use: Duolingo’s digital marketing strategy is focused on driving app downloads and user engagement. They use a variety of tactics to reach a wide audience and keep users coming back for more.

Why it works for them: Duolingo’s digital marketing strategy is successful because it makes language learning accessible and enjoyable.

Their use of gamification and free content appeals to a broad audience, while their targeted advertising helps them reach potential users who are interested in learning a new language.

Url to their online business presence: Visit Duolingo Here 

Expert profile: Luis von Ahn, co-founder and CEO of Duolingo, is a computer science professor at Carnegie Mellon University and a renowned expert in gamification and crowdsourcing.

5. Businesses: Beardbrand 

What they do: Beardbrand is a company that creates high-quality beard care products and apparel targeted towards men. They also have a strong online presence that provides content and advice for men interested in growing and maintaining beards.

How they do it: Beardbrand leverages several digital marketing strategies including:

• Content marketing: Beardbrand creates informative and engaging content through blog posts, YouTube: [invalid URL removed] videos, articles, and social media content that caters to its target audience. This content establishes them as thought leaders in the beard care industry and builds trust with potential customers.

• Social media marketing: Beardbrand is very active on social media platforms like Instagram and YouTube. They use these platforms to connect with their audience, promote their products, and share beard care tips. Their content is humorous, informative, and relatable, which helps them build a strong following.

• Influencer marketing: Beardbrand partners with social media influencers who have a large following of men interested in beard care. These influencers promote Beardbrand products to their followers, which helps Beardbrand reach a wider audience.

• Search Engine Optimization (SEO): Beardbrand optimizes its website and content for relevant keywords so that it ranks higher in search engine results pages (SERPs). This helps people who are searching for beard care products and information to find Beardbrand’s website.

Strategy use: Beardbrand’s digital marketing strategy is successful because it is focused on creating high-quality content that is valuable to their target audience.

They also use a variety of digital marketing channels to reach their audience where they are spending their time online.

Why it works for them: By creating valuable content and building relationships with their target audience, Beardbrand has been able to establish itself as a trusted brand in the beard care industry.

This has led to increased brand awareness, customer loyalty, and sales.

Online Presence: Visit Beardbrand Here

Expert Profile: Eric Neumann – Beardbrand co-founder 

6. Businesses: Slack

What they do: Slack is a business communication platform that allows teams to communicate and collaborate in real time.

How they do it: Slack uses a variety of digital marketing strategies to grow their business, including:

• Content marketing: Slack creates informative and engaging content through blog posts, ebooks, webinars, and social media content that educates potential customers about the benefits of using Slack.

• Social media marketing: Slack is active on social media platforms like Twitter and LinkedIn. They use these platforms to share content, promote their product, and engage with potential customers.

• Free trial: Slack offers a free trial of their product, which allows potential customers to try out Slack before they commit to buying it.

• Freemium model: Slack offers a freemium model, which gives users access to a limited set of features for free. This allows users to try out Slack and see if it is a good fit for their needs before they upgrade to a paid plan.

Strategy use: Slack’s digital marketing strategy is successful because it focuses on educating potential customers about the benefits of using Slack and making it easy for them to try out the product.

Why it works for them: By creating valuable content and offering a free trial and freemium model, Slack has been able to attract a large number of users and convert them into paying customers.

Online Presence: Visit SlackHere

Expert Profile: Stewart Butterfield – Slack co-founder and CEO 

7. Fenty Beauty – Embracing Diversity and Building Community Through Social Media 

What they do: Founded by Rihanna, Fenty Beauty offers a wide range of makeup shades to cater to diverse skin tones.

How they do it:

• Social Media Engagement: Fenty Beauty has a strong presence on platforms like Instagram and TikTok, where they

  • Showcase their products through tutorials and user-generated content.

  • Highlight inclusivity and celebrate diversity in their models and marketing campaigns.

  • Foster a community by responding to comments and engaging with followers.

• Influencer Marketing: Partnering with diverse beauty influencers helps them reach a wider audience and promote inclusivity.

Why it works:

• Addressing a Gap: By offering a wider range of shades, Fenty Beauty catered to a previously underserved market.

• Authenticity and Community: Their focus on diversity and inclusivity resonates with a large audience. Building a community online fosters customer loyalty and brand advocacy.

• Social Proof: User-generated content and influencer marketing leverage the power of social proof, encouraging consumers to trust and try the products.

See it in action: Visit Fentybeauty Here 

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• Social media: Follow Fenty Beauty on Instagram or TikTok to see their approach in action.

Expert Profile: Rihanna, the founder, is a social media powerhouse. Her influence and ability to connect with her audience online is a key factor in Fenty Beauty’s success.

8. Glossier:

Industry: Cosmetics 

• Description: Sells makeup and skincare products directly to consumers online, cutting out the middleman and offering a curated selection.

• Digital Marketing Channels:

  • Social Media Marketing (Instagram): Glossier prioritizes social media marketing, particularly Instagram. Their feed showcases their products in a clean and aesthetically pleasing way, perfectly aligned with the platform.

  • Influencer Marketing: Glossier partners with beauty YouTubers and social media influencers to promote their products. This leverages the influencer’s established audience and credibility to reach a wider audience and generate trust.

  • Content Marketing (Blog): Glossier’s blog features tutorials, product reviews, and user-generated content (UGC) that showcase how real people use their products. This fosters a sense of community and authenticity around the brand.

Why it Works: Glossier understands the power of social media and influencer marketing.

By creating a visually appealing brand image and collaborating with trusted influencers, they target their ideal audience effectively.

UGC further strengthens its connection with its customer base.

Related Reading : Money Making Path: 15+ SMEs Idea to Help You Make a Living [ And Thriving in Your Community ].