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YouTube vs Blog: Should You Start a YouTube Channel or a Blog in 2024? [ Exploring Alternative Choice for Improving Your Finance ].
With the internet’s popularity exploding, several content creation mediums have been designed. Two top the list which is why we’re considering YouTube vs Blog.
Having a good selection will help you make a good income to improve your finances.
See, Experience is the best teacher, I failed and which have also helped me to gain success in the digital world which is why I’m here taking this question with my whole heart and gaining knowledge and I’m also aligning it as one of the alternative ways of improving your income.
Remember, the Campus Creative Network helps individuals and a passionate entrepreneur improve their earnings [ Finance ] through various legitimate ways of making money otherwise my content won’t be qualified to get published here.
Therefore, be glad, rejoice, and ensure you walk through this long content as it is endowed with financial improvement alternatives and not only experience knowledge sharing alone.
Should You Start a YouTube Channel or a Blog in 2024?
YouTube-ing and Blogging are the two most popular online business options trending everywhere. But Should You Start a YouTube Channel or a Blog in 2024?
Thankfully, both blogs and YouTube have evolved and will continue to boom in 2024.
They appeal to different audience preferences, with YouTube appealing to viewers who prefer auditory and visual content and blogs attracting audiences who enjoy reading while seeking information.
In 2022 alone, there were an estimated 32 million bloggers in the U.S., and according to SEMrush, blogs remain the most popular content format, with 9 out of 10 digital marketers using it to achieve content goals.
As for YouTube, it is the second-most visited website in the world after Google, with 2.49 billion monthly logged-in users and creators taking home approximately 55% of the revenue generated on their channels.
Both YouTube and blogging have the potential to be profitable and fulfilling.
Thus, the real answer to blogging vs. vlogging will be made clear to you in this post as you painstakingly digest it and as usual, if it is looking too lengthy for you as per too long don’t read, I’ve helped you resolve that so you can just click on any of the outlines you wish to read at that moment. That’s palatable enough right?
So, in this post, we’re going to journey through;
Explore the monetization opportunities available on both blogging and YouTube:
Ready for this alternative? Let’s go …….
Understanding the Difference Between Blogging and YouTube
Blogging and YouTube are two popular methods of sharing content. They are very similar in several respects. But they are also worlds apart in others.
So what exactly is the difference, and which one fits your needs?
Blogging
A blog or blogging is a powerful online journal where you share the written word. The essence of blogging is based on harnessing the power of content creation through writing.
Bloggers create content on various topics, from professional advice, tutorials, informational pieces, and reviews to personal experiences.
Blogging has been used for a long time but remains an effective medium for establishing yourself as a thought leader and an expert in your field, connecting with your audience, and potentially generating income through ads, affiliate links, sponsorships, and online courses.
Many blogs are designed to build or support an online business, while others start blogs as private digital diaries or blogs that generate little or no income for the creators.
A blog is an excellent platform for sharing your expertise with your target audience.
The versatility allows bloggers to reach diverse audiences.
A blog is a great venue for selling products and services.
YouTube
On the other hand, YouTube takes content creation to a visual level.
YouTube leverages video-based content ranging from daily life stories to entertaining and educational themes. The power of YouTube lies in its auditory and visual appeal. YouTube videos offer a more engaging and personal experience than written content.
YouTube has risen in popularity in recent years, especially among youths. It’s an ideal format if you prefer talking to writing.
YouTube is visually appealing and builds more trust.
It offers an engaging and dynamic way of telling stories and sharing experiences.
YouTube is an efficient platform for brand promotion.
In the end, it comes down to your goals, strengths, and comfort level. You can always experiment with both formats to find out which one works best for your needs.
Blogging vs YouTube: Key Differences
When comparing blogging vs YouTube, it is crucial to understand the key points that set them apart. Some of these include
content creation,
presentation, and
monetization. Here’s an overview:
Content Creation Process
For Blogging:
The content creation process for blogging involves research, writing, editing, formatting, and publishing. Creators must invest time and effort into crafting compelling written content that resonates with their audience.
Throughout the content creation process, creators prioritize delivering value to their audience, addressing their needs, interests, and pain points effectively.
Content creation for YouTube takes the below process
For YouTube:
Creating content for YouTube requires planning, filming, editing, optimizing, and uploading videos. Creators need to have video production skills and software to create engaging visual content.
Creators may also promote their videos on social media and collaborate with other creators to expand their reach and grow their audience.
It may be easier to rank blogs since SERPs are designed to index text. YouTube videos can also rank high, but you’ll have to further optimize for video SEO, which adds to the complexity. Optimization includes writing compelling titles and descriptions, selecting relevant tags, and creating eye-catching thumbnails to attract viewers’ attention.
Reach and Visibility
For Blogging:
Allows reach and visibility through search engine optimization (SEO), which involves optimizing content to rank higher in search engine results pages (SERPs). Through relevant keywords, meta descriptions, and internal links, bloggers can improve their website’s visibility and attract organic traffic from search engines.
Additionally, bloggers can promote their content via social media, email newsletters, and guest posting to amplify their reach and attract new audiences to their blogs. While
For YouTube:
Video SEO techniques, such as optimizing titles, descriptions, and tags, can help creators rank higher in YouTube search results and increase visibility among viewers.
YouTube’s recommendation algorithm also suggests videos to audiences based on their viewing history and preferences, providing opportunities for content discovery and reaching new audiences.
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Monetization
About Blogging:
Monetization options for bloggers primarily include ad revenue, sponsored content, affiliate marketing, and selling digital products like e-books or online courses. Advertisers pay popular bloggers with high traffic to display their ads. Affiliate partnerships allow bloggers to earn commissions by promoting products and services.
Additionally, bloggers can create and sell digital products such as e-books, online courses, membership subscriptions, or offer consultancy services. While
About YouTube:
Monetizing YouTube is achieved through multiple options, including ad revenue, channel memberships, merchandise shelves, and sponsored content partnerships with brands.
Creators can earn revenue from ads displayed on their videos through YouTube’s Partner Program, which pays creators based on ad impressions, clicks, and watch time. Creators can also offer channel memberships, sell merchandise or branded products directly from their channel, or collaborate with brands on sponsored content deals, earning income from product placements, endorsements, or sponsored videos.
8 Factors to Consider While Choosing Between YouTube vs Blogging
It becomes easy when you understand what is required of you before committing to an investment. So, at the least, ensure you consider these factors seriously.
Your Skills
While you don’t have to be the sole content creator on either platform, you should at least be comfortable handling your chosen channel. Otherwise, you risk failure.
Apart from assessing your writing or speaking skills, consider all the crucial steps that accompany content creation.
As a blogger, how good are you at setting up and managing your blog? What do you understand about SEO about your blog’s reach and visibility on search engines? As a YouTuber, what is your video editing experience? Do you know about YouTube SEO?
Your Budget
You can set up a YouTube channel or blog for free. But there are initial costs that you’ll need to think about.
For example, starting a blog requires a website builder, domain name, and hosting and creating content. Similarly, you’ll need high-quality equipment, a graphic designer, and video editing software.
Not to mention that both platforms may require that you spare some cash for content promotion, including partnerships and ads.
Which is More Comfortable?
Some people feel more comfortable performing and are naturally at ease in front of the camera than others. So make sure that you feel comfortable, natural, and unforced.
If you’re camera-shy and prefer writing, blogging is the better fit for you. But if you’re comfortable talking on camera, making videos could be your choice.
Audience Preference
Think about what your target audience will find interesting and where they spend the most time. Dig deeper to understand what they search for, how they engage with content, etc. If your target audience engages more with detailed, written text, then blogging might be convenient.
YouTube can be a better fit if your audience prefers video content and spend their time on YouTube for their online consumption.
Your Competition
It’s always helpful to research your competitors’ strategies. What channels are they using, and how? What are their top-performing content, their audience, and their low-performing content on each platform? This research helps you understand and predict market reach and how to leverage either channel to benefit.
A blog will need you to compete in search results through high-quality content. So, studying which sites rank high for your topic and target keywords is crucial.
YouTube uses a slightly different set of SEO guidelines. Creators with a distinct, clear focus and adopt a multi-format strategy are more likely to perform better.
Which One Suits Your Niche?
Video is the best option for creating some content like gaming that will engage your target audience.
However, for other niches, such as finance, SEO, marketing, and many others, blogging becomes more efficient for better engagement and understanding.
Your level of commitment
Content creation requires investing both money and time, and consistency is key. You need to dedicate time to write, edit, film, film, or redesign regularly. Creators who publish two to six blogs weekly are 50% more likely to have better.
Blogging is a slow grind, but you need to stay committed to the potential gains of blogging.
Remember, blogs are much easier to maintain and continue in the long term. On the other hand, producing YouTube videos can require more time than writing blogs.
Making a 20-minute video may take more than 10 hours to edit, modify and publish. While you can always edit and make changes to a published blog, you can’t edit an uploaded video.
Which One Is More Profitable?
Both YouTube and blogging can earn you long-term revenue. But it’s hard to accurately compare the potential earnings of both channels because income varies widely depending on your niche, engagement, audience, content m, maturity,y, and strategy.
On average, YouTubers with about 100,000 subscribers earn a salary that varies between $600 to $1,000 per week, which totals about $2,400 to $4,000 a month while learned earn between $40,000-$50,000 per year.
5 Reasons to Start a Blog vs. a YouTube Channel
Feeling like a blog might suit you more than video content. Here are 5 reasons that may support your choice:
You Love Writing
If you enjoy writing, you will find it easy and naturally fun to create content through a blog. Running a blog will often require graphic elements like designs or photos, but most of your time will be spent on text.
Remember, even if you are an experienced writer, great blog posts take time to research and publish, make sure you also have the time to do it.
With a YouTube channel, the bulk of your content creation will be spent on recording videos and editing with less writing.
You Are Self-Conscious on Camera
You have to be at least comfortable on camera to be successful on the channel. But if you don’t like the camera or the sound of your voice recordings, then blogging might be more suitable.
Even if your goals and niche suit video content better, you might want to start with a blog for some time.
While many YouTube content creators get around this issue by using voice-overs or animations, your niche might require you to show your face and use your real voice. Besides, it guarantees a more genuine experience for your audience.
Don’t force yourself to create videos if you aren’t comfortable with them. Instead, you can choose to start a blog.
You Have a Tight Budget
Starting a blog shouldn’t cost much. You will need to consider the costs for domain name and web hosting, but then you can start writing and publishing without any other expense.
There are many high-quality free templates that you can use to give your blog a professional design without spending anything.
On the other hand, you will need to invest in high-end equipment to start a YouTube channel of a similar level of quality and professionalism.
You Want to Boost Your Website’s SEO
One of the best tools to get more traffic to your website is blog content. You will have more ranking chances (and more visitors) with every blog post.
Even if YouTube videos rank on Google, they will not benefit your website as much. YouTube channels only boost YouTube’s SEO.
You Want Full Ownership of the Platform
When you start a blog, you own the website. Your target audience interacts with your content on your website a YouTube channel, if the platform has any complications or makes any changes, you might lose a lot of your viewers. And YouTube might even restrict or shut down your channel.
You never have to worry about losing your readers with a blog. Unless your content is not worthy or you violate serious legal requirements and get shut down by your host.
5 Reasons to Start a YouTube Channel vs Blog
Here are equally great reasons why you should choose to start a YouTube channel instead of blogging.
You love to talk, not write
If you would rather talk for hours about your topic than work with a keyboard and white space trying to construct a coherent sentence, then vlogging might work better than blogging for you.
You are comfortable on Camera
Some people are cut out for the camera. Perhaps you find it easy and easy and natural to be on the screen. You will be more likely to succeed if you take your content before the camera where you film yourself talking directly to your audience, which viewers prefer more than blogs.
You Prefer to Start Quickly
Creating a YouTube channel is easy and quick. Your videos can be live as soon as you are done filming and editing.
It takes much longer to start a blog where you have to choose a web host, ideate a domain name and ensure its availability, select a template and theme, etc.
YouTube creators report getting a quicker ROI after launching than bloggers. So, if you want to start creating content immediately, YouTube is probably the most convenient.
You Like to Record and Edit Videos
YouTube requires long hours of recording and editing if you want to publish professional, polished vlogs.
This can be tedious to some, while the process can be fun for others. If you enjoy polishing videos, then a YouTube channel is more ideal than a blog.
You Have a Visual Topic
Some topics are well suited to videos. From tutorials to gaming to travel guides, any topic that needs hands-on, practical content is likely to do well on YouTube.
Vlogging is ideal for sharing pretty much any skills or content you can show people.
If videos are quicker and make your topic easier to understand than text, then you’ll want to create a YouTube channel.
You Want to Build a personal Connection with Your Audience
Compared to videos, blogs can feel like there is a distance between the audience and the author. All readers have is words and not a lot of personal connection.
YouTube allows your personality to shine through, and viewers can hear and see the creator and connect on a more personal level.
Read Related: Is Online Money Making Worth The Hype? My Experience Verdict Plus Tips to Help You Scale Success [ Updated Version ]
About Blogging vs YouTube; Which Should You Start in 2024?
When it comes to deciding between blogging and a YouTube channel, it’s clear that both avenues have unique growth opportunities as well as challenges. The right choice, therefore, depends on your;
preferences,
personal strengths,
ex,
practice, and
goals.
At the end of the day, choose what fits your goals and what you are most comfortable and passionate about.
Nevertheless, many successful creators work with both blogs and YouTube, leveraging the best aspects that each has to offer and combining them into effective revenue potential. So don’t feel limited to selecting one over the other.
You can choose both. Ultimately, success is based on;
Creating quality and engaging content,
Defining and growing your audience, and
Efficiently monetizing your platform.
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Writer’s Profile
Beryl is a freelance content writer, copywriter, and ghostwriter.
She has a passion for bringing stories to life through the power of words.
With a keen eye for detail and a love for storytelling, Beryl specializes in creating engaging and impactful content across various platforms. From blog posts to marketing materials, she strives to connect with audiences on a deeper level and deliver content that resonates and engages.
Beryl lives in Nairobi, Kenya with her family. She loves to read books, watch movies, and write.
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Kehinde Abiola have been a certified Google digital marketer, a pro blogger and a KICK-ASS Freelance Wizard for years. He’s on a mission to help individual make sustainable income doing legitimate works online and business owner improve their profit making. He’s the publisher and team lead at CCN. He’s the author of different training material at notable places including CCN. He’s the Web manager [Adim] and content producer at SOJWORLDNEWS to mention a few.
